The new Portuguese television channel Conta Lá, available on cable operators and YouTube, is the first in Portugal with virtual commentators created through artificial intelligence that will debut in the special municipal elections broadcast. It is a revolutionary initiative developed by Instinct.

Ekonomista | 9 October 2025

Virtual commentators with artificial intelligence analyse elections live

The debut of virtual commentators with artificial intelligence on Portuguese television marks a new chapter in political analysis. These digital avatars, created with generative AI technology, participated live in the coverage of municipal elections, offering data and interpretations in real-time.

Meios & Publicidade | 9 October 2025

“Non-partisan and independent” avatars comment on the electoral night of Conta Lá

Two avatars created by generative artificial intelligence (AI) will comment on the electoral night of Conta Lá, during the municipal elections on 12 October. They are two ‘personas’ that are “non-partisan” and “with an independent political profile,” revealed to M&P the executive director of Conta Lá, Filipe Caetano.

Eco | 9 October 2025

Technology, commentators and polls: How will televisions cover the electoral night of the municipal elections

The televisions are preparing a special broadcast to accompany the results of the municipal elections on Sunday and are relying on technology to report on the progress of the counting across the country, throughout the night. Commentators, analysts and exit polls are other advantages.

A Televisão | 8 October 2025

Unprecedented! Electoral broadcast with virtual comments and AI revealing results is the bet of Conta Lá

“Conta Lá” is preparing for an unprecedented television operation in the Portuguese democratic landscape. After conducting more than 260 debates and interviews with candidates across the country, this new project now aims to interpret the results that emerge from the polls, maintaining the decentralising logic that has guided them.

CM Jornal | 8 October 2025

Televisions with special broadcasts invest in technology to follow the results of the municipal elections

The channel "assumes the experimental nature of this project," but considers it "important" to test "these new tools at a critical moment in the global media transformation," said Filipe Caetano, executive editor of Conta Lá and editorial manager for the project in partnership with the innovation agency Instinct.

Marketeer | 8 October 2025

Artificial intelligence reaches the municipal elections: Conta Lá channel will have two virtual commentators on the electoral night

The electoral night of the municipal elections on Sunday from the new channel Conta Lá will feature two virtual commentators created by artificial intelligence (AI), an unprecedented experience on television in Portugal.

Dioguinho | 8 October 2025

“Conta Lá” debuts on electoral night with an innovative format with Artificial Intelligence and decentralised

“Conta Lá” debuts this Sunday with an unprecedented electoral broadcast on Portuguese television, marking the culmination of an unprecedented operation in democracy and the national media landscape.

Infocul | 8 October 2025

“Conta Lá” makes history with an unprecedented electoral broadcast: 308 municipalities, live results and virtual commentators with Artificial Intelligence

The channel “Conta Lá” is preparing to make history this Sunday, with an unprecedented electoral broadcast that promises to revolutionise the national media landscape. This special format marks the culmination of an unprecedented operation in Portuguese democracy, after months of intensive coverage of the municipal elections.

Notícias ao Minuto | 8 October 2025

Conta Lá channel will have two virtual commentators on electoral night

The electoral night of the municipal elections on Sunday from the new channel Conta Lá will feature two virtual commentators created by artificial intelligence (AI), an unprecedented experience on television in Portugal.