The new Portuguese television channel Conta Lá, available on cable operators and YouTube, is the first in Portugal with virtual commentators created through artificial intelligence that will debut in the special broadcast for local elections. It is a revolutionary initiative developed by Instinct.

Conta-Lá | 10 December 2025

Sines at the Centre of Artificial Intelligence: an international leap with local costs

Nuno Ribeiro, Managing Partner of Instinct to Innovate in Portugal, responsible for developing various projects in Artificial Intelligence, emphasises the importance of being “competitive” in this area:  “The competitiveness between those who use artificial intelligence versus those who do not will be light-years apart. Therefore, those who do not use it will be out of the game.” 

Conta-Lá | 4 December 2025

From the office to health, how AI is already transforming our lives

“For the commentators of the election night, we conducted an analysis of electoral data, entirely processed by AI. The algorithm cross-referenced information, created reports, generated dialogue between the avatars, all done by artificial intelligence. Then, of course, came the human supervision. The journalist is always the final editor,” states Nuno Ribeiro. 

Conta-Lá | 25 November 2025

“AI can liberate journalism for what is nobler.” How the first avatars of Portuguese TV were created

Artificial Intelligence is here to stay, and the media sector is one that can undergo the most significant impact. Projects like Conta Lá have become an example of the future: it was the first Portuguese channel to use virtual commentators generated by artificial intelligence.

Sapo Tek | 10 October 2025

Two virtual commentators will cover the election night of CONTA LÁ

The use of artificial intelligence avatars in television and cinema has caused controversy, and this weekend CONTA LÁ will premiere the model with virtual analysts invited to comment on the local election data. But always under human supervision.

Ekonomista | 9 October 2025

Virtual commentators with artificial intelligence analyse elections live

The debut of virtual commentators with artificial intelligence on Portuguese television marks a new chapter in political analysis. These digital avatars, created with generative AI technology, participated live in the coverage of the local elections, offering data and interpretations in real-time.

Meios & Publicidade | 9 October 2025

“Non-partisan and independent” avatars comment on the election night of Conta Lá

Two avatars created by generative artificial intelligence (AI) will comment on the election night of Conta Lá during the local elections on October 12. They are two ‘personas’ that are “non-partisan” and “with an independent political profile,” reveals M&P the executive director of Conta Lá, Filipe Caetano.

Eco | 9 October 2025

Technology, commentators, and polls: How are televisions preparing to cover the election night of the locals

Televisions are preparing a special broadcast to follow the results of the local elections on Sunday and are betting on technology to report on the progress of the scrutiny across the country during the night. Commentators, analysts, and polls at the ballot boxes are other strengths.

The Television | 8 October 2025

Unprecedented! Election broadcast with virtual comments and AI revealing results is the bet of Conta Lá

The “Conta Lá” is preparing for an unprecedented television operation in the Portuguese democratic landscape. After conducting more than 260 debates and interviews with candidates across the country, this new project now aims to interpret the results that emerge from the polls, maintaining the decentralising logic that has guided it.

CM Jornal | 8 October 2025

Television channels with a special broadcast bet on technology to follow local election results

The channel “assumes the experimental nature of this project,” but considers it “important” to test “these new tools at a critical moment in the global media transformation,” said Filipe Caetano, executive editor of Conta Lá and editorial responsible for the project in partnership with the innovation agency Instinct.

Marketeer | 8 October 2025

Artificial intelligence arrives at the locals: Channel Conta Lá will have two virtual commentators on election night

The election night of the local elections on Sunday from the new channel Conta Lá will feature two virtual commentators created by artificial intelligence (AI), an unprecedented experience in television in Portugal.

Dioguinho | 8 October 2025

“Conta Lá” debuts on election night with an innovative format featuring Artificial Intelligence and a decentralised approach

The “Conta Lá” debuts this Sunday with an unprecedented election broadcast on Portuguese television, marking the culmination of an unprecedented operation in democracy and the national media landscape.

Infocul | 8 October 2025

“Conta Lá” makes history with unprecedented election broadcast: 308 municipalities, live results and virtual commentators with Artificial Intelligence

The channel “Conta Lá” is set to make history this Sunday with an unprecedented election broadcast that promises to revolutionise the national media landscape. This special format marks the culmination of an unprecedented operation in Portuguese democracy, after months of intensive coverage of the local elections.

Notícias ao Minuto | 8 October 2025

Channel Conta Lá will have two virtual commentators on election night

The election night of the local elections on Sunday from the new channel Conta Lá will feature two virtual commentators created by artificial intelligence (AI), an unprecedented experience in television in Portugal.