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It's in our DNA to relentlessly seek answers to the great challenges of society and the business world. In a world of constant transformation, increasingly driven by technology, new business models, and the mindset of new generations, Instinct helps companies stay ahead through studies and keynotes on the new economy.
Tesla Roadster: Over a billion dollars in media coverage in five days
The launch of the new Tesla Roadster generated media exposure valued at approximately 1.17 billion dollars in just five days. More than 97% of this impact was created by third parties (media, content creators, and the public), rather than by Tesla or Elon Musk.
Even so, the study concludes that this notoriety does not lead more people to buy the models that underpin the brand's sales, the Model 3 and Model Y.
Study: AI in Portugal
Leverage or threat? The acceptance of Artificial Intelligence in Portugal is the reflection of 3 major tensions: access to technology as a new driver of socioeconomic inequality, the irreducible demand for human responsibility (tasks yes, decisions no) and, finally, a saturation towards the extremes of the public debate, divided between existential panic and the illusion of extreme productivity.
This study maps the acceptance of AI by the Portuguese.
AI: The great transformation of all businesses
ChatGPT has swept into today’s society like a tsunami, opening Pandora’s box—a long-awaited moment for many tech companies. In this study, we decode the new individual, social, and business superpowers unlocked by Artificial Intelligence (AI) and the ongoing transformation across all industries.
STUDY
AI
TECH
STRATEGY
PRODUCTIVITY
BIG TREND
AI: The great transformation of all businesses
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STUDY
AI
TECH
STRATEGY
PRODUCTIVITY
BIG TREND
Virtual Humans decoded
They don’t exist in the physical world, yet some have already risen to stardom. Virtual Humans can be influencers, football players, TV presenters, top models, or even celebrities. A new reality paradigm or a disruption in influencer marketing? This in-depth study explores the booming Virtual Influencer market, already valued at $3.8 billion
STUDY
INFLUENCERS
MARKETING
STRATEGY
BUSINESS MODEL
BIG TREND
Virtual Humans decoded
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STUDY
INFLUENCERS
MARKETING
STRATEGY
BUSINESS MODEL
BIG TREND
Web 3, the third season of the internet
Evolution or revolution? Web 3 is the result of three major trends: decentralised technologies such as Blockchain, NFTs, Smart Contracts, and DAOs; a social transformation centred on a co-creative and co-responsible community culture; and an increasing demand for immersive experiences, driven by gaming and fueling the Metaverse. This study takes you through the key concepts of Web 3, illustrated by the most impactful cases across various industries.
STUDY
WEB 3
TECH
MARKETING
STRATEGY
Web 3, the third season of the internet
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STUDY
WEB 3
TECH
MARKETING
STRATEGY
Social Commerce, the new way of selling
With the global population spending an average of two and a half hours on social media, these platforms have inevitably become prime spaces for selling—going beyond influencer marketing. This study explores how the 'creator economy' transforms audiences into engaged communities that buy. A journey through the top social sellers and platforms, illustrated with success stories.
STUDY
SOCIAL
E-COMMERCE
INFLUENCERS
BIG TREND
Social Commerce, the new way of selling
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STUDY
SOCIAL
E-COMMERCE
INFLUENCERS
BIG TREND
Business-applied design
Human-Centered Design is an approach that has transformed the business world, driving the success of companies leading the new economy. What are its origins? How has it fueled innovation, and what role has it played in creating products and services we can no longer live without? This journey through the history of design in business—from industrial design to Design Thinking—will change the way you see your business.
KEYNOTE
UX DESIGN
BUSINESS MODEL
PSYCHOLOGY
Business-applied design
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KEYNOTE
UX DESIGN
BUSINESS MODEL
PSYCHOLOGY
Leading in a constantly changing world
Change management has become one of the most critical topics for organizations and an essential mindset in today’s increasingly digital world. What distinguishes management from leadership? Who are the leaders of today? How can a manager evolve into a leader? And why must a leader also be an effective change manager? This training raises awareness of the new demands in organisation and leadership while presenting strategies for transformation—one that inevitably involves operations, internal communication, and organisational culture.
KEYNOTE
LEADERSHIP
MANAGEMENT
STRATEGY
PSYCHOLOGY
Leading in a constantly changing world
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KEYNOTE
LEADERSHIP
MANAGEMENT
STRATEGY
PSYCHOLOGY