Studies

Knowledge is meant to be

shared!

It's in our DNA to relentlessly seek answers to the great challenges of society and the business world. In a world of constant transformation, increasingly driven by technology, new business models, and the mindset of new generations, Instinct helps companies stay ahead through studies and keynotes on the new economy.

AI: The great transformation of all businesses

ChatGPT has swept into today’s society like a tsunami, opening Pandora’s box—a long-awaited moment for many tech companies. In this study, we decode the new individual, social, and business superpowers unlocked by Artificial Intelligence (AI) and the ongoing transformation across all industries.

STUDY

TECH

STRATEGY

PRODUCTIVITY

BIG TREND

AI: The great transformation of all businesses

STUDY

TECH

STRATEGY

PRODUCTIVITY

BIG TREND

Virtual Humans decoded

They don’t exist in the physical world, yet some have already risen to stardom. Virtual Humans can be influencers, football players, TV presenters, top models, or even celebrities. A new reality paradigm or a disruption in influencer marketing? This in-depth study explores the booming Virtual Influencer market, already valued at $3.8 billion

STUDY

INFLUENCERS

MARKETING

STRATEGY

BUSINESS MODEL

BIG TREND

Virtual Humans decoded

STUDY

INFLUENCERS

MARKETING

STRATEGY

BUSINESS MODEL

BIG TREND

Web 3, the third season of the internet

Evolution or revolution? Web 3 is the result of three major trends: decentralised technologies such as Blockchain, NFTs, Smart Contracts, and DAOs; a social transformation centred on a co-creative and co-responsible community culture; and an increasing demand for immersive experiences, driven by gaming and fueling the Metaverse. This study takes you through the key concepts of Web 3, illustrated by the most impactful cases across various industries.

STUDY

WEB 3

TECH

MARKETING

STRATEGY

Web 3, the third season of the internet

STUDY

WEB 3

TECH

MARKETING

STRATEGY

Social Commerce, the new way of selling

With the global population spending an average of two and a half hours on social media, these platforms have inevitably become prime spaces for selling—going beyond influencer marketing. This study explores how the 'creator economy' transforms audiences into engaged communities that buy. A journey through the top social sellers and platforms, illustrated with success stories.

STUDY

SOCIAL

E-COMMERCE

INFLUENCERS

BIG TREND

Social Commerce, the new way of selling

STUDY

SOCIAL

E-COMMERCE

INFLUENCERS

BIG TREND

Business-applied design

Human-Centered Design is an approach that has transformed the business world, driving the success of companies leading the new economy. What are its origins? How has it fueled innovation, and what role has it played in creating products and services we can no longer live without? This journey through the history of design in business—from industrial design to Design Thinking—will change the way you see your business.

KEYNOTE

UX DESIGN

BUSINESS MODEL

PSYCHOLOGY

Business-applied design

KEYNOTE

UX DESIGN

BUSINESS MODEL

PSYCHOLOGY

Leading in a constantly changing world

Change management has become one of the most critical topics for organizations and an essential mindset in today’s increasingly digital world. What distinguishes management from leadership? Who are the leaders of today? How can a manager evolve into a leader? And why must a leader also be an effective change manager? This training raises awareness of the new demands in organisation and leadership while presenting strategies for transformation—one that inevitably involves operations, internal communication, and organisational culture.

KEYNOTE

LEADERSHIP

MANAGEMENT

STRATEGY

PSYCHOLOGY

Leading in a constantly changing world

KEYNOTE

LEADERSHIP

MANAGEMENT

STRATEGY

PSYCHOLOGY

I want to know more!

These are just some of the studies developed by Instinct, which we can tailor to your company. If you’d like to learn more about other topics or create a more comprehensive programme with workshops, get in touch.

CONTACT