For Nuno Ribeiro, Managing Partner of Instinct, "the adoption of artificial intelligence tools is already part of our day-to-day and the recommendations we make to our clients. SuperToast is a lab where we apply new tools and, in this case, we identified the opportunity to create a new podcast in the format of an intelligent and interesting conversation entirely generated by artificial intelligence. As an innovation agency, we have the mission to inform, demonstrate and demystify in practice the potential of new technologies, such as artificial intelligence, and that is also the objective of SuperToast.ai, in addition to being a very interesting experience to stay informed and, at the same time, be challenged to reflect on topics by our virtual presenters, Manuel Génio and Maria Inteligente."

Last year, SuperToast innovated by taking on its podcast and its segment on radio Marginal with the voices and images cloned by AI of its authors for its videocast.